6 REASONS WHY A CAR WRAP IS GREAT FOR BUSINESS
How can you grow your business by reaching the greatest number of potential customers with your brand message without spending all your money on advertising? Car wraps may just be the smart answer you have been looking for. Here are five solid reasons a well designed car wrap is great for business:
- Unmatched visibility to potential customers
- Leaves a lasting impression
- A colorful, eye-catching mobile billboard
- Cost effective marketing tool
- Levels the playing field between small and big business
- Powerful branding message working 24/7
Are you a small business owner, looking for an effective marketing tool? You should consider using a car wrap campaign. Why would you wrap your vehicle in a graphic, advertising your business? If you want to reach the most amount of people with very little effort, it is clearly one of the most effective marketing tools out there.
The Outdoor Advertising Association of America (OAAA) says that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. More than 95 percent…let that sink in for a moment. Can you think of any other form of advertising that can make that claim?
In case you have never seen one, vehicle wraps are digitally printed mobile billboards installed by professionals on your car, truck, SUV, or other motor vehicle. Wraps can cover the entire surface of your vehicle or just a portion of it, including windows. Car wraps are printed in full color, with eye-catching graphics and your company logo and/or motto. Vehicle wraps make a statement, and leave a lasting impression on those who see them. They are made from heavy-duty vinyl and typically last three to five years.
Vehicle wraps increase the visibility of your business many times over. Every time you’re driving your wrapped vehicle on the road, hundreds of potential customers are seeing your message. Even parked, your business message is being seen by people who walk or drive past your vehicle. Instead of placing ads online, in trade magazines, on billboards, radio or television, a wrap is great for business because it takes your message to the world instead of waiting and hoping that the world will find you.
When you use car wraps to advertise your small business, you put your company in the same league as those larger franchises that maintain a fleet of vehicles and spend a ton of money on other forms of advertising. Basically, you level the playing field between your small business and the big boys.
In addition to giving you an advantage over the competition, car wraps are a smart way to spend your advertising dollar. Any size of vehicle can be wrapped, with the size of the vehicle and the amount of coverage determining the cost. According to the OAAA, mobile advertising can be the most effective and efficient form of advertising, reaching more consumers at a lower cost (around 4 cents per thousand impressions) than any other form of advertising. One wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven.
How To Get Started
You should always check a wrap provider’s credentials and workmanship, invest in your design, and utilize an experienced company like Identity Graphx to produce and install the wrap. We stand behind our craftsmanship and offer a free quote before you commit to having any work done. It’s time to think big about your business, no matter if you’re a “mom and pop shop” or have hundreds of employees and fleet vehicles.
Give us a call today at 801-648-9727 or shoot us an email at firstname.lastname@example.org. We look forward to helping you grow your business by getting your message out there in the most effective way possible.