Grown in Salt Lake City

Built in a two-car garage.
Now wraps Salt Lake's busiest fleets.

Since 2013. Thousands of wraps later. One thing hasn't changed: the wrap that goes out the door has to earn calls, not just compliments.

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10,000+
Vehicles wrapped
Thousands of trucks, vans, trailers for HVAC, plumbing, electrical, trades.
13yrs
In business
Started in a two-car garage in 2013. Still here.
6/6
Stages, every job
Consultation → Design → Schedule → Print → Install → Done.
6+1
Year warranty, in writing
Up to 6-yr vinyl + 1-yr install
The story

One guy, one garage.

No franchise. No outside money. I was just a guy with enough design and install skill to do it myself. I saw the wraps and designs that were out on the roads and I knew I could provide a better opportunity to help businesses get noticed.

I started Identity Graphx in my parents' two-car garage back in 2013. For the first few years, it was just me talking to business owners, designing, printing, and installing, on repeat.

I helped multiple companies get their vehicle branding just right which helped them grow their business and their fleet.

I built it for two reasons that still run the shop today. First, I wanted to give people better, a better wrap, and just as much, better service: answer the phone, give a straight price, do honest work that holds up. Second, I wanted to provide for my family.

That garage turned into a real shop with a team, but the why hasn't changed. Most of the people we wrap are doing the same thing I am. Providing for their family with the truck in their driveway. That's exactly why we treat the work the way we do.

That's the bar at IGX: you call, we answer. You ask what it costs, you get a real number, not a runaround. And whether you're a 20-truck fleet or a guy putting his logo on his very first work van, you get treated exactly the same.

Honestly, the first-truck jobs are my favorite. There's nothing like handing someone the keys to their first wrapped vehicle and watching it click that they finally look like the real business they've been busting it to build. Some of our biggest fleets started with that one truck. That's the whole point.

Dan Workman's first vehicle wrap — a pink Bodacious Bath Boutique Fiat 500 being installed in his parents' garage, 2013

My first wrap. Bodacious Bath Boutique, 2013.

Dan Workman, his wife Sensi, and their five kids
Who you're really hiring

Meet the Workmans.

That's me on the right — my wife Sensi, and our five kids. Everything I've built at Identity Graphx, I built for them.

I love this industry and the work we do. I know what it's like to bet everything on a small business and a work truck. Most of the people we wrap are doing the exact same thing, feeding a family off their reputation and the trucks in their driveway. I don't take that lightly. When you hand us your brand, you're handing it to a guy who's just as all-in on his own.

What we do — and what we don't

We're picky on purpose.
That's the whole point.

Years of jobs taught us where wraps go wrong. So we drew a hard line. Inside the line we're the best in Salt Lake. Outside the line, we'll send you somewhere else.

Halverson Plumbing Ram ProMaster commercial fleet wrapWe do

Commercial fleets. Premium Cast vinyl. Climate-controlled install.

  • ✓Service-industry fleets like HVAC, plumbing, electrical, trades
  • ✓Premium Cast vinyl only with Highest grade UV protection laminate available
  • ✓Indoor climate-controlled shop — temp, dust, light, all dialed
  • ✓Up to 6-yr vinyl warranty
  • ✓We focus on what we are experts at
The cheap-shop alternative — bargain template wrap from a discount installerWe don't

Cheap film. Dirty shop. Copy and paste design.

  • ✗Non-premium film on vehicles — it shrinks, it peels, it embarrasses your brand
  • ✗Dirty shops with no temperature control ruin printed colors and wraps
  • ✗"$1999 special" wraps — somebody's cutting a corner, and it's not us
  • ✗Stock-template design that makes your truck look like four other trucks
  • ✗"Yeah we do that too" — we don't do everything we possibly could
How we operate

We do EPIC things.

Four words. They're on the wall, sure — but they actually run our scheduling, our hiring, and the answer to "do we wrap this one?"

E
Empathy

Your truck pays your bills. We treat it like that — not like another work order.

P
Passion

We chose wraps. Since 2013, we still get fired up when one rolls out the bay.

I
Integrity

Price you saw is the price you pay. Warranty is in writing. No surprise invoices.

C
Commitment

We're here for truck number ten, not just truck number one. Long-haul partners.

Behind the wrap

Two rooms. One standard.

Every truck on the road went through both. Design first — concept, vector, proofing, revisions. Then install — climate-controlled bay, our install team, edges heat-set and post-checked. We control both rooms so we own the result.

IGX in-house designer workspace — wrap concept on screen, sketches, color swatches
Room one · Design
In-house wrap design
Concept, vector, proofing, revisions. We don't outsource the design — it IS the wrap.
Installer's hands smoothing vinyl with a felt-edge squeegee
Room two · Install
Climate-controlled hand install
Our install team, felt-edge squeegees, edges heat-set and post-checked.
Inside the bay

Real wraps. Real trucks. Anywhere in the US.

A slice of the fleets we've branded — plumbing vans, box trucks, roofing rigs, mobile food builds. This is the caliber of work that rolls out of our production facility.

VP Roofing F-350 at a residential roofing job site with the Wasatch behind it
Halverson Plumbing ProMaster in an upscale Utah driveway
MLD International 26ft box truck wrap
Lucky Ones Coffee Dodge Sprinter mobile food wrap
Chomp Donuts Toyota Tundra wrap

Visit our shop: 2181 W California Ave Suite 100, Salt Lake City, UT 84104.

A note from the founder

I built Identity Graphx to do three things better for fleets: design that earns calls, printing we run in-house, and service fast enough to keep your trucks on the road instead of in our lot.

I run Identity Graphx like an operation, not a garage. A real process behind every job so wraps keep flowing. Your vehicle is an asset, and the faster we get it back on the road, the sooner it's earning calls and putting your brand in front of the whole city.

You don't have a wrap problem. You have a "rolling asset that should be earning calls" problem. Our job is to build that asset, install it clean the first time so you can worry less about where your trucks are and why they aren't earning money.

Vehicles are the lifeblood to service businesses.
DW
Dan Workman
Founder, Identity Graphx · Salt Lake City
Trusted by service-industry fleets across the Salt Lake metro
KSLBlack DiamondDomino's PizzaAdvance Window ProductsCertified Disaster RecoveryLoyalty Insulation
Ready when you are

Want IGX on your fleet?

Don't sit through a sales call. See your truck wrapped and your starting price in 60 seconds. Or call us directly and we'll gladly guide you in the right direction for your fleet.

Design Your Wrap →Or call (801) 648-9727