Built on California Ave · Salt Lake City

Built in a two-car garage.
Now wraps Salt Lake's busiest fleets.

Since 2013. Thousands of trucks later. One thing hasn't changed: the wrap that goes out the door has to earn calls — not just compliments.

Design Your Wrap in 60 sec →Read the Story
1,000s+
Vehicles wrapped
Thousands of trucks — HVAC, plumbing, electrical, trades.
13 yrs
In business
Started in a two-car garage in 2013. Still here.
7/7
Stages, every job
Sales → Admin → Design → Schedule → Print → Install → Done.
6+1
Year warranty, in writing
Up to 6-yr vinyl + 1-yr install. Not verbal.
The story

One guy, one garage, since 2013.

No franchise. No outside money. Just one entrepreneur — with enough design and install skill to do it himself — who got tired of watching good business owners get ghosted by wrap shops, and decided to be the one who picks up the phone.

I started Identity Graphx in my parents' two-car garage back in 2013. For the first six years, it was just me — selling, designing, printing, installing, cleaning up after.

It was hard. I worked harder every year and the number on the bank statement barely moved. But the thing that stuck with me wasn't my own grind — it was what I kept hearing from the people who finally found me.

Same story every time: "I called three wrap shops. Nobody called me back. I couldn't even get a price." Good business owners, ready to spend real money, getting ghosted by the exact industry that was supposed to want their work.

"I couldn't believe how many people just wanted someone to pick up the phone and give them a straight answer. So that became the whole company."

That's the bar at IGX: you call, we answer. You ask what it costs, you get a real number — not a runaround. And whether you're a 20-truck fleet or a guy putting his logo on his very first work van, you get treated exactly the same.

Honestly, the first-truck jobs are my favorite. There's nothing like handing someone the keys to their first wrapped van and watching it click that they finally look like the real business they've been busting it to build. Some of our biggest fleets started with that one truck. That's the whole point.

Inside the IGX climate-controlled install bay on California Ave
Climate-controlled install bay
2181 W California Ave · SLC
Dan Workman, his wife Sensi, and their five kids
Who you're really hiring

Meet the Workmans.

That's me on the right — my wife Sensi, and our five kids. Everything I've built at Identity Graphx, I built for them.

People ask why I'm so obsessed with the small stuff — answering the phone, getting you a real quote, doing the job right the first time. It's simple: I know what it's like to bet everything on a small business and a work truck. Most of the people we wrap are doing the exact same thing — feeding a family off their reputation and the trucks in their driveway. I don't take that lightly. When you hand us your brand, you're handing it to a guy who's just as all-in on his own.

What we do — and what we don't

We're picky on purpose.
That's the whole point.

Years of jobs taught us where wraps go wrong. So we drew a hard line. Inside the line we're the best in Salt Lake. Outside the line, we'll send you somewhere else.

Halverson Plumbing Ram ProMaster commercial fleet wrapWe do

Commercial fleets. Cast vinyl. Climate-controlled install.

  • ✓Service-industry fleets — HVAC, plumbing, electrical, trades
  • ✓Cast vinyl only — premium Avery Dennison cast vinyl (3M when a job calls for it)
  • ✓Indoor climate-controlled bay — temp, dust, light, all dialed
  • ✓Up to 6-yr vinyl + 1-yr install warranty in writing
  • ✓Design that earns phone calls, not just compliments
The cheap-shop alternative — bargain template wrap from a discount installerWe don't

Cheap film. Parking-lot installs. Template-trap design.

  • ✗Calendered film on vehicles — it shrinks, it peels, it embarrasses you
  • ✗Parking-lot or open-bay installs — dust and wind ruin good vinyl
  • ✗"$499 special" wraps — somebody's cutting a corner, and it's not us
  • ✗Stock-template design that makes your truck look like four other trucks
  • ✗"Yeah we do that too" — we don't chase chrome delete or every off-menu job just to say yes
How we operate

We do EPIC things.

Four words. They're on the wall, sure — but they actually run our scheduling, our hiring, and the answer to "do we wrap this one?"

E
Empathy

Your truck pays your bills. We treat it like that — not like another work order.

P
Passion

We chose wraps. Since 2013, we still get fired up when one rolls out the bay.

I
Integrity

Price you saw is the price you pay. Warranty is in writing. No surprise invoices.

C
Commitment

We're here for truck number ten, not just truck number one. Long-haul partners.

Behind the wrap

Two rooms. One standard.

Every truck on the road went through both. Design first — concept, vector, proofing, revisions. Then install — climate-controlled bay, our install team, edges heat-set and post-checked. We control both rooms so we own the result.

IGX in-house designer workspace — wrap concept on screen, sketches, color swatches
Room one · Design
In-house wrap design
Concept, vector, proofing, revisions. We don't outsource the design — it IS the wrap.
Installer's hands smoothing vinyl with a felt-edge squeegee
Room two · Install
Climate-controlled hand install
Our install team, felt-edge squeegees, edges heat-set and post-checked.
Inside the bay

Real wraps. Real trucks. California Ave, Salt Lake City.

A slice of the fleets we've branded — plumbing vans, box trucks, roofing rigs, mobile food builds. This is the caliber of work that rolls out of our California Ave bay.

VP Roofing F-350 at a residential roofing job site with the Wasatch behind it
Roofing · Utah
VP Roofing F-350 on site
Halverson Plumbing ProMaster in an upscale Utah driveway
Plumbing · Utah
Halverson ProMaster
MLD International 26ft box truck wrap
Appliances
MLD box truck wrap
Lucky Ones Coffee Dodge Sprinter mobile food wrap
Mobile food · SLC
Lucky Ones Sprinter build
Chomp Donuts Toyota Tundra wrap
Donuts & coffee
Chomp Tundra wrap

Visit the bay: 2181 W California Ave Suite 100, Salt Lake City, UT 84104.

A note from the founder

For six years I tried to be the whole shop. Sales, design, install, invoicing — all me. I told myself "I'm just hands-on." Truth is I was the bottleneck and I was burning out.

I learned this the expensive way: hiring the brain you don't have changes everything. The year I brought on my first admin, IGX doubled. Same skills, same tools, same building. Different system.

That's how I think about your business too. You don't have a wrap problem — you have a "rolling asset that should be earning calls" problem. Our job is to build that asset, install it clean, and warranty it in writing so you can get back to running your trucks.

// Stop being the hero. Start being the system.
DW
Dan Workman
Founder, Identity Graphx · Salt Lake City
Trusted by service-industry fleets across the Salt Lake metro
KSLBlack DiamondDomino's PizzaAdvance Window ProductsCertified Disaster RecoveryLoyalty Insulation
Ready when you are

Want IGX on your fleet?

Don't sit through a sales call. See your truck wrapped — and your starting price — in 60 seconds. Or call the shop directly. Either works.

Design Your Wrap →Or call (801) 648-9727