Wrap service · Salt Lake City

Fleet Wraps

Branded vehicle fleets for service-industry businesses — HVAC, plumbing, electrical, trades.

Best for
Service fleets
Material
Cast vinyl · 5-yr
Volume pricing
3+ vehicles
Coverage
Half → full

Recent work

Real fleets out of our bay

Domino’s — every car identical
Delivery · Wasatch Front
Domino’s — every car identical
VP Roofing — F-350s + F-150s + Transit
Roofing · SLC
VP Roofing — F-350s + F-150s + Transit
Halverson — ProMaster vans + Ram
Plumbing · Utah
Halverson — ProMaster vans + Ram
Quality Pro — box trucks + vans
Service · SLC
Quality Pro — box trucks + vans
Wadsworth — GMC Sierra HD pickups
Construction · Utah
Wadsworth — GMC Sierra HD pickups
Halverson — van on the driveway
Plumbing · on site
Halverson — van on the driveway

A fleet wrap is a coordinated vinyl install across two or more service vehicles — vans, trucks, trailers — so your whole fleet runs the same brand on the road. Identity Graphx wraps fleets in Salt Lake City for HVAC, plumbing, electrical, and service-industry companies. Per-vehicle pricing tracks vehicle size and coverage, with multi-vehicle discounts at 3+ trucks. Bring your AI design or let us build the brand.


Read the full fleet wraps guide

Why we built our whole shop around fleet work

We don't wrap one-off enthusiast cars. We don't chase the matte-black-Tesla market. We built IGX around the customer we actually understand: the service-industry owner with three trucks today, six trucks next year, and a brand that needs to look the same on every one of them.

A fleet wrap is a different product than a single vehicle wrap. The math is different. The design is different. The install schedule is different. The warranty conversation is different. Most wrap shops treat fleet as "single vehicle, but five times." That's how you end up with five trucks where the logo placement drifts an inch, the color shifts a shade, and the third truck looks like it belongs to a different company.

We don't do that. We build the brand once. We print it consistent. We install it identical. Truck 1 and truck 50 read as the same fleet from the parking lot.


Why fleet wraps work in 2026

The visibility math

Industry research puts commercial vehicle impressions at 30,000 to 70,000 per day per vehicle in a metro market like Salt Lake. A five-truck HVAC fleet driving Salt Lake County for one year delivers roughly 70 million impressions — at the low end. Same fleet held to a 7-year wrap lifespan: about half a billion brand impressions, before you've spent a dollar on paid ads.

The cost-per-impression math, even at the high end of our pricing, lands around $0.000035 each. Google Ads in the wrap-shop keyword category costs you 3,000 to 10,000 times that for a click. The vehicle is on the road anyway. The wrap turns it into the cheapest advertising your company will ever run.

Brand consistency across the fleet

A logo on five trucks, drifting an inch left on one, an inch right on another, with the green slightly different on each — that's not a fleet. That's five trucks. A real fleet wrap means a customer who sees your truck on I-15 in the morning and your truck at the supply house in the afternoon registers it as the same company twice. That registration is what builds local trust faster than any review platform can.

When IGX wraps a fleet, every vehicle prints off the same color-locked production file. Same vinyl batch where possible. Same installer team. Same layout system scaled per vehicle. The truck and the van and the Sprinter all read as one brand on the road.

ROI per vehicle

We don't push the ROI argument hard with customers who've already wrapped trucks. They know. The customers who need to hear it are the ones running their first fleet rebrand — coming off a logo-magnet-on-the-door-only era and trying to justify the wrap budget to a partner or a CFO.

The honest math: a full Ford Transit wrap installed and warrantied for 5 years costs a couple of dollars a day. Held to a 7-year run, even less. Your truck insurance is more than that. The driver's morning gas-station coffee is more than that. And the truck was going to drive the route either way.

Hiring proof

Quiet pattern we hear from our HVAC and electrical customers: wrapped trucks make hiring easier. A tech driving past your wrapped van sees a company that looks established, looks busy, looks like the kind of operation he wants to work for. A homeowner who sees that same truck three times in a month assumes you're the biggest shop in town — which raises your inbound lead quality and your close rate.

The wrap is a hiring tool and a lead tool at the same time. You're not buying graphics. You're buying the look of a shop that's been around and isn't going anywhere.


What's included in IGX fleet packages

Every IGX fleet quote includes the same line items as a single-vehicle wrap, scaled for the fleet:

  • Fleet design system. One master layout designed for visual consistency across every vehicle type in your fleet. Cargo van, pickup, box truck — all read as one brand. Includes color-locked production files for every Y/M/M in the job.
  • Design package — your choice. Basic ($250, 1 concept + 3 revisions); Standard ($500, 2 concepts + 6 revisions); or Premium ($750, 3 concepts + 9 revisions) for brand-sensitive fleets that want to A/B layouts before locking. One package covers the whole fleet — not five separate design fees.
  • Materials — cast vinyl, always. Premium Avery Dennison cast vinyl and matched laminate (3M when a job calls for it). Premium cast film, never calendered. Same vinyl on truck 1 and truck 50, sourced from the same color batch where stock allows.
  • In-house print. We don't outsource print on fleet work. Color accuracy can't drift between vehicles in a fleet — that's the whole point of a fleet wrap — so every vehicle runs through our in-house Epson S-9170 solvent printing, a top-of-the-line printer chosen for its wide color gamut and shop-to-shop color consistency.
  • Install at the IGX shop. Hand-installed in our climate-controlled bay by our install team. Hand-wash, IPA wipedown, panel-by-panel inspection before any vinyl goes on.
  • Up to 6-year vinyl warranty + 1-year installation warranty. Manufacturer-backed material, plus our install guarantee in writing. Replacement panels covered if our work fails inside the install window.
  • Removal pricing locked at install. When the fleet rolls over in 5 or 7 years, you know what removal costs today. No surprise charge at the end.
  • Project coordination. One project lead for the whole fleet. Schedule, communications, payment cadence, change orders — all run through one human on our side, not a help desk.

Vehicle types we wrap most

We see the same 6 vehicles 80% of the time in fleet work. Most of our fleet jobs are some mix of these:

  • Ford Transit (medium roof, regular wheelbase) — the most common HVAC, plumbing, and electrical service van in our shop. The medium-roof Transit's panel layout wraps cleanly and prints with consistent color across high quantities.
  • Mercedes Sprinter and Ram Promaster — the premium-tier service van. More surface area, more brand impact, slightly higher per-vehicle cost. Common on plumbing fleets that haul both crew and tooling.
  • Ford F-150 / F-250 / Chevy Silverado — the contractor pickup. Often wrapped at a three-quarter coverage level so the bed and tailgate carry the brand while the hood stays factory.
  • Box trucks (16' to 26' box) — the rolling billboard. A box truck wrap delivers the largest single brand surface on the road. We wrap a lot of these for HVAC supply runs, electrical wholesale, and service companies that haul equipment fleet-wide.
  • Branded trailers — enclosed cargo, contractor, race, marketing. Enclosed cargo trailers are the cheapest dollar-per-impression surface in commercial wrap. We've wrapped trailers for service businesses where the trailer outperforms the truck on inbound calls.

Off-spec vehicles — utility trucks, step vans, custom upfits — we handle case by case. Send us photos and the Y/M/M; we'll tell you what's involved.


Fleet pricing approach

Per-vehicle pricing is the same as our single-vehicle pricing — the same vinyl, the same install, the same warranty. The fleet difference shows up two places:

  1. Multi-vehicle discount. Pricing drops per vehicle starting at the 3rd vehicle in the fleet. The discount scales with count, with whether the design carries cleanly across vehicle types, and with whether all vehicles install in the same scheduling window.
  1. Single design fee covers the fleet. The design package — Basic ($250), Standard ($500), or Premium ($750) — covers the master layout for the whole fleet, not per vehicle. The bigger the fleet, the more the design fee amortizes down to nothing per vehicle.

Full pricing by vehicle type lives on the vehicle wrap cost page — the single source of truth for IGX pricing.


Bring your design or let us build it

Fleet design is the part most service-industry owners under-think. The trucks are the easy part — getting the brand right for a fleet, before you print it on 50 vehicles, is where the work is.

Two paths. Pick what fits how you got here.

Bring your AI design

You made a mockup in ChatGPT, Midjourney, or Sora. The render looks great. The file will not print, will not fit your actual van's door cuts, and your logo got reinvented somewhere between the prompt and the export.

We see this every week now. We built a workflow specifically for it — extract what the AI got right, fix what it got wrong, install the wrap. Same pricing as a normal design package. No "AI surcharge."

Full detail: AI design to install. The wedge nobody else in town is running.

Let us build the fleet brand from scratch

No brand yet, or your existing brand needs to grow up before it goes on 12 trucks? Our in-house design team builds the rolling brand system — logo, color palette, fleet layout that scales from cargo van to box truck — then prints and installs it across every vehicle. Your fleet looks like a $5M company on day one, before you write the second-truck check.


Our fleet process

Single-vehicle wraps follow our 7-step process. Fleet work runs the same 7 stages, with extra coordination at design lock and install scheduling.

  1. Sales / scoping. Vehicle count, Y/M/M list, coverage tier per vehicle, design path (bring or build), target install window. We build your quote from there.
  2. Deposit + design survey. 50% to start. Survey collects logos, brand assets, brand colors, fleet identity goals.
  3. Master design. Iter 1 → revisions → final lock. One layout, scaled across every vehicle type in the fleet. You see proofs on real vehicle templates, not generic silhouettes.
  4. Schedule. Production and install slots scheduled around your operational calendar — vehicles cycle through the bay one or two at a time so your fleet is never all off the road at once.
  5. Print. All vehicles printed in-house on our Epson S-9170 solvent printer, color-locked to the master file. Same batch of vinyl where possible.
  6. Install. Vehicles cycle through our bay one at a time, hand-installed in our climate-controlled bay. We coordinate with your dispatch so no truck is off the road longer than scheduled.
  7. Walkthrough + final payment. Every vehicle walked at handoff. Final 50% due before the last vehicle leaves. Photo documentation of every truck for your records.

We keep your fleet moving through the bay and keep you posted at every stage, coordinating with your dispatch so you're never short more vehicles than planned.

Full process detail with stage-by-stage breakdown: /process.


How a fleet rebrand comes together

A common fleet job for us: an HVAC contractor whose vehicles have drifted out of brand alignment as the company grew — a mix of partial wraps and one-off magnetic signs that no longer read as one company. We rebuild the fleet brand from the ground up, design a master layout that scales across cargo vans and pickup trucks, and rotate the fleet through our install bay over a staged window so no truck stays off the route longer than a single day.

The result: a fleet that reads as one company at every job site, on every freeway, in every neighborhood.


Frequently asked questions

Q. How much does a fleet wrap cost?

A. Per-vehicle, fleet pricing tracks vehicle size, coverage level, and material grade. Multi-vehicle discounts kick in at 3+ vehicles, so a multi-truck fleet comes in below the straight per-vehicle math, design included. See the full starting-price bands by vehicle type on the vehicle wrap cost page.

Q. Do you offer multi-vehicle discounts?

A. Yes. Fleet pricing applies starting at the 3rd vehicle. The discount scales with vehicle count, whether the same design carries across the fleet (which it should), and whether all vehicles install in the same scheduling window. We tell you the exact discount in your quote — no "ask about our fleet pricing" runaround.

Q. What does a fleet wrap project involve from start to finish?

A. The same 7 stages as a single wrap — quote, design, deposit, print, install prep, install, walkthrough — with extra coordination at design lock and install scheduling. The design phase (one master layout scaled across every vehicle) is the bulk of the work; once printing is done, vehicles cycle through the bay one or two at a time so the rest of your fleet stays on the road. We keep your project moving and keep you posted at every stage.

Q. Can my trucks stay on the road during the project?

A. Yes — that's the point of staging installs. Vehicles rotate through our bay one at a time, so the rest of the fleet stays on the road. Most service-industry customers schedule installs in their slowest day-of-week or week-of-month cycles to minimize disruption. We work around your dispatch calendar, not the other way around.

Q. What if my fleet has mixed vehicle types — vans, trucks, and a trailer?

A. That's most of our fleet work. The master design system scales across vehicle types — same brand language on the Sprinter, the F-150, and the enclosed trailer. We design once, scale to every vehicle, install consistent across the fleet.

Q. Can I add a vehicle to the fleet later and match the wrap?

A. Yes. We archive your fleet's master production files for 7 years. New trucks added later print off the same file, in the same brand-locked colors, on the same vinyl. The 7th truck two years from now looks identical to the first 6.

Q. Do you wrap leased vehicles?

A. Yes — cast vinyl wraps remove cleanly within the manufacturer warranty window (5 to 7 years). We document the paint condition at install so there's no end-of-lease debate. Common move for service businesses on 3-to-5-year fleet lease cycles.

Q. What if one of my wrapped trucks gets in an accident?

A. Replacement panels are covered under our material warranty for manufacturing defects. For collision damage, your fleet insurance carrier covers the repair and we re-wrap the affected panels off your archived production files. We keep you posted on the repair from intake to handoff.

Q. Do you handle fleet rebrands where the company name is changing?

A. Yes. Rebrand jobs are some of our most common fleet work — acquisitions, brand refreshes, color changes after ownership transitions. We schedule removal of the old wrap and install of the new wrap as a single coordinated project, with vehicles rotating through the bay on a managed timeline so the fleet transitions cleanly.

Q. Can fleet customers split payment?

A. Yes. Fleet customers (3+ vehicles) can split into three payments — 50% at design start, 25% at install start, 25% at fleet completion. Larger fleets can run a custom payment schedule. We'll write it before design starts so there's no negotiation mid-project.


See your fleet wrap

Two ways to get moving on your fleet.

  1. [Design it with our AI tool](/design). Vehicle list, coverage tier, brand direction — see it rendered across the fleet. 60 seconds, no sales call.
  2. Call (801) 648-9727. Faster if your fleet has unusual vehicles or specific scheduling constraints. We'll talk through it.

Design My Fleet →


Ready to wrap?

Build it in the Price Builder — 60 seconds, no sales call.