How much does a vehicle wrap cost in Salt Lake City?
Honest answer: it depends on four things. Real answer: build it in our AI Designer and you'll have your number in 60 seconds — no sales call, no follow-up email, no quote runaround.
In Salt Lake City, a full vehicle wrap runs about $2,500–$5,500 for print and professional install — cars & SUVs from ~$2,500, work vans (Transit, ProMaster) $3,800–$4,800, Sprinters to $5,500. Larger box trucks run $4,500–$8,500. Design is a separate line item ($250–$750); half and three-quarter wraps cost less.
Starting prices by vehicle and coverage below. Your exact number depends on vehicle size, coverage %, vinyl grade, and design — build it in 60 seconds in our AI Designer.
| Vehicle | Half | ¾ wrap | Full wrap |
|---|---|---|---|
| Car / SUVsedans, Tahoe, Explorer | $1,500–$2,000 | $2,000–$2,800 | $2,500–$3,500 |
| Pickup truckF-150, Silverado, Tacoma | $2,000–$2,600 | $2,800–$3,600 | $3,500–$4,500 |
| Cargo vanFord Transit, RAM ProMaster | $2,200–$2,800 | $3,000–$3,800 | $3,800–$4,800 |
| Sprinter / high-roof vanMercedes Sprinter, high-roof | $2,300–$3,100 | $3,200–$4,400 | $4,000–$5,500 |
| Box truck10ft to 28ft box | $2,600–$4,800 | $3,600–$6,800 | $4,500–$8,500 |
Print + professional install, premium Avery Dennison cast vinyl. Trailer (enclosed) $2,500–$7,000 by length · Boat $4,500–$10,000+ by vessel · semis quoted separately. Multi-vehicle fleet discounts available.
The honest answer
Three reasons we don't post exact prices on a public page.
Every "vehicle wrap costs $X" article on Google is either wrong, out of date, or written by someone who's never wrapped a truck. Here's the truth — and what to do about it.
1,200+ vehicle configurations.
A Civic isn't a Sprinter. A box truck isn't a trailer. A button label can't cover every shape, height, and panel count we wrap. So we don't fake it.
Four levers move the number.
Vehicle size. Coverage level. Vinyl grade. Design package. Each one swings the price hundreds — sometimes thousands. Generic prices ignore three out of four.
The AI Designer beats a quote call.
Six questions, real Gemini-rendered mockup of your vehicle, real number in 60 seconds. No salesperson scheduling, no "let me check with my manager."
Trusted by service-industry fleets across the Salt Lake metro
Coverage levels
Starting prices. By coverage.
Four ways to skin a truck — literally. Each step up means more vinyl, more print, more install time, more brand impact. Pick the level that matches your goal.
Decals & lettering
Door logos, USDOT, phone numbers, simple side graphics. Cheapest entry point — minimum branding, maximum tax write-off.
Half wrap
Bottom half of the vehicle wrapped in your brand. Big visual impact, half the vinyl. Smart middle ground for service trucks.
Three-quarter wrap
Wraps the lower body and reaches up onto the back panels. Reads almost-full on the highway at a fraction of full-wrap cost.
Full wrap
Every painted panel covered. Full brand takeover, edge-to-edge mobile billboard. Max visibility, max longevity, max ROI.
Bigger vehicles cost more — a box truck or high-roof Sprinter uses far more vinyl and install time than a sedan, so it lands near the upper end (see the price-by-vehicle table above). Trailers and semi trucks are quoted separately. Heavy custom design (photo-real graphics, specialty films) is a separate line item on top.
What drives the number
Four levers. That's the whole math.
Every quote we ever write is the answer to these four questions. The AI Designer asks all four in under a minute and prices the answer instantly.
Vehicle size & shape
A Civic has ~140 sq ft of paint. A Sprinter has ~480. A box truck doubles that again. Bigger surface = more vinyl + more install hours.
Coverage level
Decals, half, three-quarter, or full. Each step up roughly doubles the material — and the impact your truck makes on a job-site drive-by.
Vinyl & laminate grade
We only run premium cast films — Avery Dennison cast vinyl (3M when a job calls for it). Calendered film (the cheap stuff) saves $400 and lasts a third as long.
Design package
Bring your own print-ready file (cheapest), start with the Basic $250 package (1 concept, 3 revisions), or invest in Standard $500 or Premium $750 for more concepts and revision rounds.
Real wraps · Real prices
What we've shipped this season.
Every truck below rolled out of our California Ave bay. Different industries, different sizes, different coverage levels — same up to 6-year vinyl warranty.
Cheap wrap math
The $1,800 wrap that costs $5,400.
A bargain wrap looks fine on day one. Then year two happens. Cracking, peeling, color-fade, paint damage on removal — and you pay to redo it. Premium isn't a flex; it's just math.
Calendered vinyl. Year two: regret.
- Shrinks and lifts at seams within 18 months
- UV-fades to chalky-pink in our Utah summers
- Can pull paint off the panel on removal
- No real warranty — "we'll see"
- You re-wrap in 2 years. Total cost: 3× the "deal."
Avery Dennison cast vinyl + laminate. Up to 6 years.
- Avery Dennison cast film (3M when a job calls for it), premium cast only
- Up to 6-year manufacturer vinyl warranty
- 1-year IGX installation warranty in writing
- Removes clean — no paint damage, no shadow
- One wrap. Five years. Real number, real math.
ROI math
Cheaper than your phone bill.
A premium full wrap, amortized across five years of rolling brand impressions, lands somewhere most fleet owners describe as "we should have done this three years ago."
Cost-per-day, 5-year wrap
Across 1,825 days a premium full wrap is less than your daily coffee — and it works while you sleep.
Daily eyeballs in SLC traffic
OAAA data shows a vehicle wrap pulls roughly 30,000 impressions per day in metro areas like Salt Lake.
vs $0.005 Facebook CPM
A wrap delivers brand impressions for about 1/50th the cost of paid social, with zero ad-spend ongoing.
Wrap pricing FAQ
The honest answers. To the obvious questions.
If something isn't here, ask our team directly — (801) 648-9727 — or skip the call and run the AI Designer.
Build my quote in 60 seconds.
No sales call.
Six questions. A real Gemini-rendered mockup of your truck. A real number on your screen. The way pricing should have worked the whole time.
Identity Graphx · 2181 W California Ave Suite 100, Salt Lake City UT 84104 · (801) 648-9727